Right now
Active members
150
+6 this month
Monthly revenue
$7,211
+$412 vs last month
Ready to climb
11
Members showing upgrade signals
At risk
7
Haven't checked in 14+ days
The value ladder — where everyone sits
Access $29 / mo
$2,291per month
+ Classes $60 / mo
$3,420per month
6-Week Challenge $99 once
$792this cycle
1-on-1 Coaching $250 / mo
$1,500per month
Working for you this week
Meal ideas
136 members get this week's recipe drop — tailored to the tier they're on.
Upgrade nudges
11 members hit an upgrade signal and get an invite to talk to a coach.
Win-back check
7 quiet members flagged before they cancel — a coach approves each one.
Owner report
Your 5-number summary lands in your inbox every Monday morning.
Every member, by the rung they're on — green means ready to move up
Access
79 members · $29/mo
Marcus T.
8 months
18 visits · asked about classes
Jerome W.
4 months
15 visits · goal: lose 20 lbs
Priya N.
5 months
16 visits · brought a guest
Sam O.
2 months
9 visits · settling in
Rachel D.
11 months
7 visits · steady
+ 74 more on this rung
+ Classes
57 members · $60/mo
Danielle R.
1 year
22 visits · finished challenge
Tyler M.
2 years
20 visits · referred a friend
Ashley B.
6 months
14 visits · hit goal weight
Kevin L.
9 months
12 visits · spin regular
+ 53 more on this rung
6-Week Challenge
8 in progress · $99
Whitney A.
Week 5 of 6
Down 11 lbs · graduating soon
Derrick H.
Week 4 of 6
On track
Megan F.
Week 2 of 6
Just started
+ 5 more in the challenge
1-on-1 Coaching
6 members · $250/mo
Anthony C.
Month 7
Renewed twice
Lauren G.
Month 3
Strong momentum
Bill R.
Month 2
Post-challenge graduate
+ 3 more in coaching
Ready to climb — talk to these people first
Upgrade signals
Sorted by how ready they areMarcus T. Member 8 months
Access · $29
Ready → $60
Danielle R. Member 1 year
+ Classes · $60
Ready → $250
Jerome W. Member 4 months
Access · $29
Ready → $60
Ashley B. Member 6 months
+ Classes · $60
Challenge invite
Tyler M. Member 2 years
+ Classes · $60
Ready → $250
Slipping away — reach out before they cancel
At risk
Flagged automatically by attendance dropBrandon K. Member 3 months
Access · $29
High risk
Nicole S. Member 14 months
+ Classes · $60
High risk
Chris P. Member 7 months
Access · $29
Watch
One member, up close
Danielle R.
Member since Aug 2025 · lifetime value $894Goal
“Get strong enough to keep up with my kids”
Captured day 30
Joined
Access $29 → moved to Classes $60 in month 3
Climbed once
Challenge
Completed 6-Week Challenge · down 14 lbs
Finished
Attendance
22 visits in the last 30 days — her best month yet
Strong
Next step
Coach conversation about 1-on-1 coaching
Ready → $250
The meeting engine — three conversations that move a member up
Due this week
Booked automaticallyJerome W. Day 30
Meeting 1
Goal setting
Priya N. Day 30
Meeting 1
Goal setting
Ashley B. Day 60
Meeting 2
Free class pass
Danielle R. Day 180
Meeting 3
Graduation
Tyler M. Day 180
Meeting 3
Graduation
How the meetings convert
Last 90 daysMeeting 1 Day 30 · no selling
Captures their real goal in their words
41 held
Meeting 2 Day 60 · free class
28 of 34 took the pass
82%
Rung 1 ask Day 70 · $29 → $60
Only asked when signals are positive
64%
Meeting 3 Day 180 · graduation
No close in the room — link sent after
6 of 9
Why it works
Nobody chases anybody
The system books the meeting, reminds the member, and tells the coach who's coming — before anyone has to remember.
Meeting 1 never sells
It only captures the goal in their own words. That sentence becomes the whole pitch at day 180.
The ask waits for a signal
No upgrade is offered until attendance and progress say they're ready. That's why the yes rate stays high.
Graduation funnel — a new member's path to coaching
JoinedLast 6 months
100%
47
Held Meeting 1Day 30 goal setting
87%
41
Climbed to Classes$29 → $60
53%
25
Entered the Challenge$99 six weeks
26%
12
Reached Coaching$250 / month
13%
6
Churn by rung — the higher they climb, the longer they stay
Access$29 / mo
6.2% monthly churn
6.2%
+ Classes$60 / mo
3.4% monthly churn
3.4%
Challenge$99 once
1.9% monthly churn
1.9%
1-on-1 Coaching$250 / mo
0.8% monthly churn
0.8%
Where you land in 90 days
If the system keeps running
Projected revenue
Members keep climbing at the current rate
$8,940
New coaching members
From the challenge graduates already in flight
+4
If meetings get skipped
Projected revenue
Same members, no upward movement
$7,290
The gap
What the meeting engine is worth per quarter
$1,650
Reach to revenue — where members actually come from
Saw you on GoogleSearch + Maps
this month
3,340
Visited the websiteFrom search
2.8%
95
Asked about joiningForm or call
11.6%
11
Became a memberSigned up
54%
6
Climbed a rungWithin 90 days
+$540/mo
3
Lands in your inbox every Monday, 7:00am
Your week at Downtown Gym
Week of August 3 · five numbers, one action
01
What you made
Monthly recurring revenue
$7,211
02
Why it moved
Members who climbed a rung this month
+$412
03
How it happened
Coach conversations that led to an upgrade
6 of 9
04
Where it's growing
Fastest-growing tier — Classes at $60
57 members
05
When it's coming
Projected revenue 90 days out
$8,940
Your one move this week
Eleven members are showing upgrade signals — the biggest group in three months. Have a coach talk to Marcus, Danielle, and Tyler first; they're the closest.